Tune Up Your Network pt.2 - Make Friends with Facebook




Statistically returners get jobs from contacts. Anecdotally, my last two podcast guests have got their most recent jobs in the same way. Jess Spiring (exclusive to blog subscribers this week - join my mailing list for pots straight to your inbox, exclusive podcasts and more) via her inbox. She got the Deputy Editorship of Grazia magazine from trawling through old emails and found one from the existing editor. Made contact, interviewed, got the job.

Amanda Newman (Microsoft Account Delivery Executive, Career Mum Founder) got hers through an old Facebook connection. 

Sit down and start a list of who your network, not just people you’ve worked with. See below blog post for types of people to have in your network. Thinking about the listed groups, who is in your past and present network? Then ask yourself: How can I help them (see previous post for ways to reach out)? How can I learn about them? 

How can you connect with people in your present vicinity that you want to get connected with? Don’t forget standing at the sidelines on the kids’ soccer game is very, very useful for this. The school gate. The dinner party, the yoga class, the charity event, the course, the partner’s colleague’s wife. And..

Facebook

For your past and present and future networks, alongside LinkedIn and industry associations, don’t underestimate Facebook.


Using Facebook to Get a Job



It is definitely not just for long lost friends. Facebook says 50% of recruiters use it in their process and as it reduces the costs of advertising they expect to use it more. As a talent acquisition expert I use it. Most good candidates are there; accessed via company pages and personal accounts. Facebook is searchable. 

It’s arbitrary to think of Linkedin as a business network and Facebook as a social network; they are almost identical platforms. Facebook has over 26 million business pages. People are on Facebook more times than Linkedin in the course of a week. Do make sure you edit your personal account so that it would be appropriate for an employer to look at. Some pointers (I know, I sound like a headmistress but here are your options):


Clean up Your Profile for Facebook


Delete posts that give the wrong impression that are shared publicly on your feed - provocative or unflattering posts, complaining about former employers, political affiliations unless you want to work for their party


Proof read your posts as clearly they are evidence of your grammatical skills (About Page as well as posts)


High quality profile pictures up your chances by up to 40% apparently - giving a generous smile, avoid a gloomy background, exude confidence (not mood shots)


Tag the company that you are working for/your most recent companies as well as your education.



Be in Control of Who Sees What on Your Facebook Profile


You can hide your friend list from public under settings (the downward-pointing chevron on the top right)>privacy>friend list>choose between 'friends' and 'only me' (we recruiters are nosy).






Make sure you 'edit privacy' again so that you’re in control of who can see the People, Pages and lists you follow. 


Create Friends Lists to segment who sees which posts


Clean up your feed with Timeline and Tag Review (settings> timeline and tagging > edit > enable both options under 'review'). 





Hide your likes in timeline>more>likes>pencil icon> 'edit the privacy of your likes'.


Untag yourself from inappropriate past photos in 'Posts You’re Tagged In'; you can make them 'hidden from timeline'.


Facebook for Job Searching



Post on your personal profile - I’m looking for connections in this space does anyone know anything? 




Follow friends who are tagged for companies that you are interested in. People who haven’t spoken to for a long time, what are they doing? Check in and see how you can help them




Follow and like pages of companies you are interested in, join groups, industry bodies




Like and comment on other people’s / groups’/ pages’ posts that are relevant. See who is commenting and support and encourage, showcasing your own education wisdom. 




Share viral videos from journalists and business/industry feeds you can share that are relevant (not cats, babies, or tired mummies joking about wine o’clock….).




From here you can start to reach out and request informational interviews. Start here with how to instigate these.



Jess Spiring’s podcast is exclusive to subscribers this week. 


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